I’ve been keeping an eye on email marketing platforms for years. MailerLite has really stood out lately. It’s young but growing fast, offering a lot for its price. It’s perfect for businesses and individuals wanting to improve their email marketing.
In this MailerLite Review 2024, we will look at how MailerLite is known for making email marketing easy. It’s great at getting emails to the right people. The platform has a simple drag-and-drop editor and lots of templates. It’s great for small businesses and startups. Plus, its free plan lets you send 12,000 emails a month to up to 1,000 subscribers.
Key Takeaways
- MailerLite is a user-friendly email marketing platform with a wide range of features.
- The platform offers a free plan with generous limits, making it accessible for businesses of all sizes.
- MailerLite is known for its excellent email deliverability and affordable pricing compared to competitors.
- The platform caters to a diverse range of users, from small business owners to experienced marketers.
- MailerLite’s intuitive interface and customizable templates make it easy to create professional-looking email campaigns.
What is MailerLite?
MailerLite is a powerful email marketing tool for businesses and individuals. It helps create, send, and track email campaigns. Since 2005, it has become popular, with over 800,000 companies using it every month.
Key Features
MailerLite is known for being affordable, unlike some other tools like Mailchimp. It has many features to make email marketing easier. These include a drag-and-drop email builder, 60 free email templates for paid plans, and over 20 pre-built modules for customization.
It also has a huge selection of 90+ modern email templates and 30 premade landing page templates for paid plans. Plus, all paid accounts get 24/7 live chat support.
Automation tools like welcome email flows and multi-step onboarding are available. These help make email marketing easier.
MailerLite offers a wide range of tools and features. This makes it a great choice for businesses and individuals wanting to improve their email campaigns and mailing lists.
Ease of Use
MailerLite stands out with its user-friendly email marketing platform. Its clean and intuitive dashboard lets users easily find and use the tools they need.
The drag-and-drop email editor is at the core of the platform. It has many content blocks and options for customization. This lets users make emails that look great without needing to know coding.
MailerLite’s simple navigation and easy-to-use interface make it great for small businesses, solo entrepreneurs, and email marketing beginners.
It also offers pre-built templates and automation workflows. These make making emails and managing campaigns easier.
MailerLite is all about making things easy for users. It helps them focus on making effective email marketing campaigns without the hassle of complex technical stuff.
Email Editor and Templates
MailerLite’s email editor is easy to use, thanks to its drag-and-drop interface. It lets users add and customize content like text, images, videos, and more. Plus, there are many modern email templates that can be tailored to fit your brand.
Template Customization
Changing MailerLite’s email templates is simple. You can adjust colors, fonts, and layouts to match your brand. The editor also has a change tracker for easy collaboration and mistake fixing. For more control, the Advanced plan includes a custom HTML editor.
MailerLite is great for both experts and beginners in email marketing. Its editor and templates help you make beautiful, personalized emails. You can customize and work on designs with others, making sure your message stands out.
Sign-Up Forms and Landing Pages
MailerLite has great tools for growing your email list, like a simple sign-up form builder and a strong landing page creator. These tools are key for businesses wanting to expand their email lists and increase conversions.
The sign-up form builder lets you make different types of forms, like embedded forms, pop-ups, and forms for promotions. The templates are modern and easy to change, with features like countdown timers and social sharing buttons. Plus, MailerLite’s forms follow GDPR rules, so you’re taking care of your European users’ data.
The landing page builder has a drag-and-drop interface for making professional-looking pages in MailerLite. You can pick from many templates or start fresh, then customize to fit your brand and goals. It’s great for selling digital products or services, as it works with payment processors like Stripe.
Users really like MailerLite’s tools for getting leads, giving it a 4.0/5.0 for email editor/design and ease of use. You can try its premium features for 30 days free, without needing a credit card.
MailerLite’s sign-up forms and landing page builder are strong tools for growing your email list and generating leads. They have an easy interface, customizable templates, and advanced features. This makes it simple to set up effective lead capture funnels and boost conversions.
MailerLite Review 2024
MailerLite is a leading email marketing platform, especially for small businesses and startups. It’s getting even better for 2024 with its easy-to-use interface, lots of features, and good prices. It has a drag-and-drop editor, customizable templates, and advanced ways to segment your audience.
MailerLite is known for its strong email delivery. It has shown great performance in tests, making sure your emails get to the right people. It also has easy form and landing page builders, and powerful automation tools.
It might not have all the advanced reporting and integrations of bigger email tools. But, it’s easy to use and affordable for small to medium businesses. The free plan is great for beginners or those on a budget, offering up to 1,000 subscribers and 12,000 emails a month.
MailerLite is a top choice for email marketing, offering great tools at a good price. With its easy interface, strong delivery, and lots of customization options, it’s perfect for businesses looking to improve their email marketing.
In conclusion, MailerLite’s 2024 version is still a standout with its wide range of features, user-friendly design, and good prices. It’s a top pick for email marketing.
| Feature | Details |
|---|---|
| Email Templates | MailerLite offers over 80 professionally designed newsletter templates you can customize to match your brand. |
| Form Templates | MailerLite provides 24 well-crafted and responsive form templates for creating forms. |
| Segmentation | Email marketing campaigns can be segmented based on different criteria such as demographics, behavior, and engagement. |
| List Cleaning | MailerLite allows for cleaning up inactive subscribers, which is recommended at least once every 6 months to maintain a healthy email list. |
| Analytics and Reporting | The MailerLite dashboard displays key metrics and KPIs for ongoing campaigns, including subscriber counts, email opens, clicks, and form signups. |
| Email Editor | The email editor in MailerLite offers three editors to choose from: a drag-and-drop interface, a rich-text editor, and an HTML editor. |
| Personalization | MailerLite email campaigns can be personalized with recipient’s names or other personalization, including zip codes, using AI generative assistance. |
| Email Content | Various blocks like countdown timers, image galleries, social links, sharing buttons, and product blocks can be incorporated into MailerLite email templates. |
| Form Triggers | MailerLite forms allow for triggering pop-ups based on specific actions like time spent on a page, scrolling activity, or exit intent, to grab visitors’ attention. |
| Reporting and Analytics | Detailed analytics and reporting features in MailerLite enable tracking of email campaigns’ performance, including open rates, click-through rates, and conversions. |
In summary, MailerLite’s 2024 version continues to impress with its comprehensive features, user-friendly design, and competitive pricing, making it a top-tier choice for email marketing.
Email Deliverability
Email marketing success often hinges on email deliverability. It’s crucial to make sure your messages get to your subscribers. MailerLite excels in this area.
MailerLite is known for its high deliverability rates, often ranking top among email services. In a recent test, it scored a 91.7% deliverability rate, beating the average of 83.1%. This shows MailerLite’s dedication to best practices and its strict verification process. This process helps users prove their domains and keep their email lists healthy.
Deliverability Rates
A deliverability rate above 89% is top-notch, and 88-83% is good enough. MailerLite scored 91.7%, putting it in the “excellent” range. This means most of its users’ emails get to their targets. Such high inbox placement means better engagement and a stronger return on investment for MailerLite’s customers.
MailerLite has consistently performed well over time. It won the “Best of 5” award for keeping an average deliverability rate of 94.41% over five test rounds. This steady excellence in getting emails delivered makes MailerLite stand out and a trusted choice for businesses of all sizes.
MailerLite focuses on email deliverability to help its users connect with their audience. This leads to better engagement, higher open rates, and more effective email marketing. This focus on deliverability is a big plus for MailerLite’s over 800,000 customers.
Segmentation and Personalization
MailerLite gives its users strong email list segmentation and subscriber personalization tools. This lets them send emails that hit the mark every time. You can sort your email lists by where people live, how they signed up, or even custom fields. Then, use this info to make emails feel more personal, like changing subject lines and dynamic content blocks.
Dynamic Content Blocks
With MailerLite’s dynamic content, you can show different stuff to different groups of subscribers. This means everyone gets info that matters to them. It’s not as complex as some big email tools, but it still lets you tailor your emails well.
This is super useful for small businesses and solo entrepreneurs. It helps them send emails that really speak to their audience. Using these tools can boost your email open rates, click-through rates, and make your campaigns work better.
MailerLite’s tools for sorting and making emails personal, along with its dynamic content blocks, make it a great choice for any business size.
Pricing and Plans
MailerLite has a range of email marketing cost options for businesses and individuals. Their mailerlite pricing is designed to offer value and flexibility. This makes affordable email marketing available to all kinds of organizations.
The “Free Forever” plan is a great starting point, allowing up to 1,000 subscribers and 12,000 emails a month. For growing businesses, the “Growing Business” plan costs $10 a month (annually billed) for up to 500 subscribers. The “Advanced” plan starts at $20 a month for the same number of subscribers. As your subscriber list grows, the cost adjusts, but MailerLite is still a budget-friendly option.
For businesses with over 100,000 subscribers, MailerLite offers a custom Enterprise plan. This plan includes a dedicated account manager, a separate IP address, and consultation services for better email delivery. Non-profit organizations can get a 30% discount on all plans.
MailerLite’s pricing is clear and flexible, making it a good choice for any business size. The “Free Forever” plan is perfect for beginners. The “Growing Business” and “Advanced” plans offer more features and support as your email marketing grows.
| Plan | Subscribers | Monthly Price | Key Features |
|---|---|---|---|
| Free Forever | Up to 1,000 | $0 | 12,000 emails/month, landing pages, email automation |
| Growing Business | Up to 500 | $10 | Unlimited emails, newsletter and landing page templates, dynamic content |
| Advanced | Up to 500 | $20 | Promotion popups, multiple automation triggers, custom HTML editor |
| Enterprise | Over 100,000 | Custom | Dedicated account manager, separate IP, deliverability consultation |
MailerLite also offers discounts and incentives to make email marketing more affordable. New users get a 30% discount on the first 3 months during the Fall Season Sale. Non-profits get a 30% discount on all plans. Choosing annual billing gets you a 15% discount.
Overall, MailerLite’s mailerlite pricing and plans make it a strong choice for businesses looking for an affordable email marketing solution. It offers powerful features and solid support.
Integration and Compatibility
MailerLite is an email marketing platform that works well with many third-party apps and services. This lets users make the platform do more and make their marketing work better. It has over 151 integrations across different areas like automation, e-commerce, and project management, and more.
These integrations help users connect their website, online stores, and social media with MailerLite. This makes managing leads, subscribers, and tracking campaigns easier. MailerLite works with a lot of marketing and business tools, making it a good choice for small to medium-sized businesses.
MailerLite works with big names like Zapier, Shopify, WooCommerce, and Facebook Audiences, and also with special tools like Clearout for checking emails and n8n for automating workflows. It also has a strong API for developers to create custom connections and add more features for their businesses.
Even though MailerLite might not have as many integrations as some others, it still covers a wide range of marketing and business tools. This makes it a versatile and compatible choice for most small to medium-sized businesses.
| Integration Category | Number of Integrations |
|---|---|
| Automation | 16 |
| 3 | |
| Signup form | 42 |
| Tools and reports | 19 |
| Project management | 10 |
| WordPress | 22 |
| Referrals, memberships & gift cards | 11 |
| Landing page | 24 |
| Video | 5 |
| CRM | 21 |
| For authors | 12 |
| Email verification | 10 |
| Pop-ups | 24 |
| Surveys | 15 |
| E-commerce | 29 |
| Event planning | 11 |
In summary, MailerLite’s wide range of integrations and support for third-party apps make it a flexible and powerful email marketing tool for businesses of all sizes and types.
Conclusion
MailerLite has become a top choice for email marketing platforms in 2024. It offers great features at a good price. It’s easy to use, has a great email editor, and has lots of tools for finding new leads. This makes it perfect for small businesses, startups, and individuals wanting to boost their email marketing.
MailerLite may not have all the fancy features of big company tools, but it’s simple, affordable, and sends emails well. It’s a top pick for those who want something easy to use, flexible in design, and doesn’t cost a lot. With its wide range of tools and constant updates, MailerLite is a top choice in the email marketing software world.
FAQ
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Source Links
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- MailerLite Pricing 2024 – Is it really that cheap? – https://www.emailtooltester.com/en/reviews/mailerlite/pricing/
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- MailerLite Review – Pro, Cons, Pricing & Features – https://www.linkedin.com/pulse/mailerlite-review-pro-cons-pricing-features-tech-guy-1rpse
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