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ConvertKit Review 2024: Top Email Marketing Tool

  • Post last modified:September 2, 2024

In 2023, about 35,000 creators earned money with ConvertKit, and 12% hit $100,000 in earnings1. This shows how powerful and versatile this email marketing tool is. It’s a top choice for creators and online entrepreneurs looking to grow their businesses in 2024.

Founded in 2013 by Nathan Barry, a blogger, ConvertKit quickly became a top email marketing solution for creators. It has over 500,000 users. The platform helps with audience engagement, selling digital products, and making workflows better.

In this detailed Convertkit Review 2024, I’ll explore what ConvertKit offers. I’ll look at its pricing, strengths, and weaknesses. This will help you see if it’s the right email marketing tool for you.

Key Takeaways

  • ConvertKit is a strong email marketing platform for creators and online entrepreneurs.
  • The platform has a free ‘Newsletter’ plan with unlimited emails, forms, landing pages, and 1 automated sequence for up to 10,000 subscribers2.
  • It has flexible tagging and segmentation for targeted campaigns2.
  • ConvertKit helps sell digital products and subscriptions, with a 3.5%+30c transaction fee2.
  • Pricing can get high with more subscribers, making it better for larger businesses2.
  • Research shows ConvertKit’s deliverability rates are between 81% and 92%, with the latest at 91.3% as of June 20231.

What is ConvertKit?

ConvertKit is an email marketing platform made for online creators like bloggers, podcasters, YouTubers, and course instructors3. It helps over 600,000 creators grow and make money from their audience3.

It has many features for creators, like a landing page builder, opt-in forms, and email automation3. It also has tools for selling digital products and segmenting emails3. This makes it easy for online creators to use and stand out from other email marketing tools4.

Overview of ConvertKit’s Features and Target Audience

Nathan Barry started ConvertKit in 2013, and it now helps over half a million users4. It has 28 pre-built automation templates and a visual builder for custom workflows4. Creators can also use tags and segments for their email lists and import contacts easily4.

ConvertKit also helps creators sell digital products and manage tasks with a creator profile and network3. It works with over 120 third-party services, making it great for creators who want to simplify their work4.

ConvertKit’s email designer is simple, but it meets the needs of online creators well4. With over 2.5 billion emails sent each month, it’s a top choice for bloggers, podcasters, and digital creators34.

Pros of Using ConvertKit

ConvertKit makes it easy to connect with your audience through personalized emails. It lets you target your messages with flexible tagging and segmentation5. This leads to better engagement, with more people opening and clicking on your emails5.

It also has a simple and easy-to-use interface. This saves you time and effort5. The platform’s automation and easy setup help creators work more efficiently, saving time5.

Enhanced Audience Engagement through Personalized Campaigns

  • With ConvertKit, you can send emails that really speak to your audience5.
  • It’s designed with creators in mind, boosting engagement and interaction5.
  • ConvertKit’s great delivery rates mean more people see and act on your emails5.

Streamlined Workflow with Intuitive Interface

  1. The easy-to-use interface of ConvertKit makes email marketing simpler5.
  2. Automation and segmentation tools help you work smarter5.
  3. It’s designed for ease, letting you manage your campaigns without hassle5.

Cons of Using ConvertKit

ConvertKit is a strong email marketing tool, but it has some downsides. One big issue is the limited design options for emails and landing pages6. Users find the page builder slow and glitchy, which can be frustrating6. This might stop users who want to make their emails and landing pages look unique.

Another thing to think about is the cost6. ConvertKit charges based on how many people you’re sending emails to. For example, with 1,000 subscribers, the Creator plan is $25 a month, and the Creator Pro is $506. Some find the prices too high, especially when they have more subscribers and want more features. This could be tough for small creators and businesses on a budget.

Limited Design Options for Emails and Landing Pages

Some users don’t like the page builder because it’s slow and has glitches6. This is a big problem for those who want their emails and landing pages to look great.

Higher Pricing for Advanced Features and Large Subscriber Lists

ConvertKit’s prices go up as your subscriber list grows6. This can make it pricier than other services, especially for big lists needing advanced tools6.

Even with its strong features, ConvertKit has downsides like limited design options and high prices for big lists6. Users should think about their needs and budget before choosing ConvertKit for their email marketing6.

Pricing and Plans

ConvertKit has different pricing tiers for various needs and audience sizes7. The cheapest plan is $15 a month for up to 300 subscribers7. Prices and subscriber limits increase with each plan7. The Creator plan includes tools like a landing page builder and digital product sales8. The Creator Pro plan adds subscriber scoring and advanced reporting8.

The Free plan supports up to 1,000 subscribers and offers unlimited emails and forms7. It also includes landing pages and lets you sell digital products and subscriptions7. The Creator plan costs $15 for 300 subscribers or $29 for 1,0007. It has features like automated email sequences and live chat support7.

The Creator Pro plan starts at $29 for 300 subscribers or $59 for 1,0007. It includes advanced analytics and Facebook custom audiences7. It also has unlimited team members and priority support7.

You can pay monthly or yearly with a 14% discount7. Paid plans come with a 30-day refund and automatic upgrades if you go over the subscriber limit7. All plans have a library of templates, 70+ integrations, and no hidden fees7.

ConvertKit’s pricing suits a broad range of users, from beginners to large creators9. It focuses on features that help with audience engagement and digital product sales8. This makes ConvertKit a great choice for growing your online business8.

Convertkit Review 2024

As we look ahead to 2024, let’s examine how ConvertKit, a leading email marketing tool, is doing. We’ll explore its strengths, what users think, and expert opinions. This gives us a full view of how ConvertKit is doing10.

ConvertKit’s Evolution and User Experiences

In 2024, ConvertKit has become even more user-friendly, especially for creators and small businesses. Its easy-to-use interface and strong automation features stand out. These make it great for those new to email marketing10. Users love how it helps them work better and connect with their audience through tailored campaigns10.

But, some users want more design options in the email builder. They find ConvertKit’s templates not always meeting their needs for customization10. The pricing, starting at $29 a month for up to 1,000 subscribers, is also something users consider as their lists grow10.

Industry Experts Weigh In

Experts in the industry have praised ConvertKit for its growth. They see its strengths in automation, segmenting, and creator-focused features10. They say its simplicity and ease of use make it great for beginners and pros alike10.

Yet, experts suggest ConvertKit should improve its email design to meet market demands10. They compare it to Mailchimp, AWeber, and ActiveCampaign. Each has unique features and prices that might suit different users better10.

“ConvertKit has become a top choice for creators and small businesses with its easy interface and strong automation. But, it needs to enhance its design options to stay ahead in the changing email marketing world.”

– Industry Expert, Email Marketing Consultant

The 2024 review of ConvertKit shows it’s still evolving and focusing on its main users. It also highlights the need for more improvements to stay competitive1011.

Key Features of ConvertKit

ConvertKit is an email marketing tool made for creators and online entrepreneurs. It has strong tools for automating emails and segmenting subscribers. This lets users send out targeted campaigns based on what their subscribers like and do12.

The platform also has a simple way to build landing pages and opt-in forms. This helps users get more leads and grow their email lists easily. The landing page builder gets 3/5 stars for its design flexibility and customization options12.

Another great feature is its ability to sell digital products and subscriptions right on the platform. This is perfect for those wanting to make money from their content and followers. The form builder gets 4/5 stars for its flexibility and payment gateway integrations1213.

With its wide range of features, ConvertKit is a top pick for creators and online entrepreneurs. It offers tools for automating emails, building landing pages, and selling digital products. This makes it a powerful tool for growing and engaging with an audience13.

ConvertKit features

ConvertKit vs. Competitors

When looking at email marketing tools, it’s key to see how ConvertKit compares with others. ConvertKit starts at $29 per month for 1,000 contacts, while Mailchimp is $26.50 for 1,500 contacts14. Yet, ConvertKit’s delivery rate is 87%, lower than Mailchimp’s 91%14.

Feature Comparison

ConvertKit has 123 integrations, but Mailchimp leads with 33014. For support, ConvertKit offers knowledge base, community, email, and live chat. Mailchimp adds phone support to these options14.

ConvertKit has 15 starting points and 8 classic templates for emails. Mailchimp gives you 100 templates, with 8 free14. ConvertKit excels in automation with 28 templates and a visual builder. Mailchimp has 102 Journeys and a visual editor, but automation needs a higher plan14.

For managing lists, ConvertKit uses tags and segments. Mailchimp has audiences, groups, segments, and tags14. ConvertKit offers basic reports and user trends, while Mailchimp has more detailed analytics14.

ConvertKit’s free plan supports up to 300 subscribers and unlimited emails. Mailchimp’s free plan has a 500-contact limit and 1,000 emails per month15. Paid plans for ConvertKit start at $15 for 300 subscribers. Mailchimp’s plans begin at $13 for 500 contacts15.

ConvertKit uses a basic editor and allows custom templates. Mailchimp offers various creation tools, including a drag-and-drop editor and AI-enhanced builder15. ConvertKit has 15 basic templates, while Mailchimp has over 100 templates and AI help15.

ConvertKit tests subject lines in A/B testing. Mailchimp tests subject lines, design, content, and send times on paid plans15. Both use tags for segmentation, but Mailchimp also segments by contact activity15.

ConvertKit has advanced automation with action-based triggers. Mailchimp’s templates are less functional15. ConvertKit has over 50 landing page templates and works with Zapier for app connections15. Mailchimp’s reporting is more detailed, especially at higher levels15.

In summary, both ConvertKit and Mailchimp are strong in email marketing. They cater to different needs and preferences. Choosing the right platform depends on your specific email marketing goals1415.

Getting Started with ConvertKit

If you’ve chosen ConvertKit for your email marketing, you’re in the right spot. We’ll walk you through setting up your account and offer tips for moving from other tools16.

Setting Up Your ConvertKit Account

Start by creating an account with ConvertKit. They offer a free plan for up to 10,000 subscribers, perfect for starting small16. After signing up, import your subscribers and set up your first campaign.

  1. Visit the ConvertKit website and click “Sign Up” to begin.
  2. Follow the steps to set up your account, picking a plan that suits you.
  3. Import your subscriber lists for a smooth move to ConvertKit.
  4. Customize your account with your branding and email templates.
  5. Start your first campaign, using ConvertKit’s automation and segmentation tools.

Migrating from Other Email Marketing Platforms

Switching from another service is easy with ConvertKit. It integrates with Shopify, Teachable, Squarespace, and WooCommerce, making data transfer simple16. ConvertKit also offers support and resources for a smooth transition.

  • Export your subscriber lists from your current service.
  • Use ConvertKit’s import tools for a smooth transfer.
  • Explore ConvertKit’s features, like its form builder and automation workflows.
  • Get help from ConvertKit’s support team or use their resources if needed.

Follow these steps to set up your ConvertKit account and switch from your old platform. ConvertKit is designed to make your workflow easier and boost audience engagement, so take advantage of its features12.

ConvertKit Feature Rating
User Interface 5/5
Landing Page Builder 3/5
Form Builder 4/5
Email Templates 4/5
Automation Templates 4/5
List Management 4/5

“ConvertKit’s powerful features and intuitive interface make it a game-changer for email marketing. The migration process was seamless, and I’m now able to engage my audience more effectively than ever before.”

– Sarah, Small Business Owner

ConvertKit Integrations

ConvertKit is a top email marketing tool known for its wide range of integrations. It works with over 120 popular tools and services, including ecommerce sites, CRMs, and membership platforms13. These connections help users improve their workflow and engage with their audience better. They also open up new ways to use email marketing.

Integrating ConvertKit with Third-Party Tools

ConvertKit’s wide range of integrations shows its flexibility and dedication to helping creators and marketers. It makes it easy to bring contacts from services like Mailchimp and Drip into the platform13. It also works with ecommerce sites like Shopify and WooCommerce, making it simple to sell digital products and manage subscriptions.

It also connects with tools like OptinMonster and SumoMe, helping users create effective opt-in forms and landing pages17. This makes getting leads easier and gives a better user experience.

Integration Key Benefits
Shopify Sync product data, create targeted email campaigns, and manage ecommerce subscriptions.
WordPress Seamlessly capture leads, create customized opt-in forms, and automate marketing efforts.
Zapier Unlock hundreds of additional integrations and automate workflows across various platforms.

With these strong integrations, ConvertKit users can build a full marketing system. This system makes their work easier, boosts audience interaction, and leads to better business results18. The platform’s focus on connecting with other tools is a big reason it’s popular with creators and marketers.

Conclusion

ConvertKit has become a top email marketing tool for creators and online entrepreneurs. It has over 1 million active accounts since 201319. Its easy-to-use interface, strong automation, and features for creators make it a great choice for growing and connecting with your audience. It might not have the most design options or the cheapest prices, but it’s strong in audience targeting, selling digital products, and is easy to use20.

If you’re a creator or a small business owner looking for a simple yet effective email marketing solution, ConvertKit is a great option. In 2022, it sent over 21.7 billion emails, which is about 689 emails every second19. With a Creator plan at $15 a month for 300 subscribers and a 14-day free trial19, it’s a cost-effective platform for creators and entrepreneurs.

ConvertKit stands out in the industry by focusing on creators and innovating continuously21. It’s a great choice if you want to make your email workflows smoother, increase audience engagement, or add commerce features easily. ConvertKit is a solid option for your email marketing needs.

FAQ

What is ConvertKit?

ConvertKit is an email marketing platform made for creators and online entrepreneurs. It started in 2013 by Nathan Barry. Now, it has over 500,000 users. It has tools for bloggers, podcasters, YouTubers, and course creators.

What are the key features of ConvertKit?

ConvertKit’s main features are email marketing automation, subscriber grouping, building landing pages, and selling digital products and subscriptions directly on the platform.

What are the pros of using ConvertKit?

The big advantages of using ConvertKit are better audience engagement with personalized emails, a simple workflow, and features made for creators.

What are the cons of using ConvertKit?

Some downsides of using ConvertKit are fewer design choices for emails and landing pages, and higher prices for more features and subscribers.

What are the pricing plans for ConvertKit?

ConvertKit has different pricing plans, starting at a month for up to 300 subscribers. The Creator plan includes tools like a landing page builder and digital product sales. The Creator Pro plan has more features.

How does ConvertKit perform in the 2024 email marketing landscape?

In the 2024 review, ConvertKit keeps doing well. Users and experts praise its easy interface and strong automation.

How does ConvertKit compare to its competitors?

Compared to other email marketing tools, ConvertKit is known for its focus on creators, automation, and integration options. It might not have the most design choices or the cheapest prices.

How can I get started with using ConvertKit?

This guide will help you set up a ConvertKit account, import subscribers, and start your first email campaign. It also has tips for moving from other platforms to ConvertKit smoothly.

What are the popular integrations available for ConvertKit?

ConvertKit has over 120 integrations with various tools and services. These include ecommerce platforms, CRMs, lead capture tools, membership platforms, and webinar services. This helps users improve their email marketing.

Source Links

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  18. ConvertKit Review ✉️ (2024): Pros, Cons, Pricing, Alternatives, and Our Take – https://www.headwestguide.com/tools/convertkit
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