Constant Contact has been a key player in digital marketing since 1995. It’s ranked No. 10 on Forbes Advisor’s list of best email marketing software. This makes it a top choice for businesses of all sizes to connect with their audience. In this Constant Contact Review 2024, we will look at how it is helping many small business owners.
Constant Contact offers a 60-day free trial, letting users try it out without paying upfront. It also has over 6,000 integrations. This means users can easily add Constant Contact to their digital tools, like Shopify, Wix, and Squarespace, or online selling sites like eBay and Etsy.
Key Takeaways
- Constant Contact has been a leading email marketing software since 1995, making it one of the longest-standing solutions in the industry.
- The platform offers a generous 60-day free trial, allowing users to thoroughly explore its features before committing to a subscription.
- Constant Contact boasts an extensive integration ecosystem, with nearly 6,000 connections to various website platforms, online selling channels, and other digital tools.
- The platform provides a comprehensive suite of email marketing features, including user-friendly email editors, advanced automation capabilities, and robust reporting functionalities.
- While Constant Contact’s email templates are plentiful, some users perceive the designs as slightly dated compared to more modern email marketing solutions.
What is Constant Contact?
Constant Contact is a top email marketing tool for small businesses, event planners, and nonprofits. It has many features to help them connect with their audience. You can easily make emails with a drag-and-drop editor, pick from over 200 templates, and automate some tasks like welcome emails. It also lets you target your marketing by segmenting your audience based on different criteria.
Overview of Constant Contact’s Email Marketing Features
Creating and sending email campaigns is easy with Constant Contact. It has a big library of email templates. But, some users say the quality of these templates varies. For more personal touches, you need the top-tier plan.
Constant Contact also offers automation for things like welcome emails and reminders for left carts. But, you can’t customize these automated campaigns much.
Target Audience and Use Cases for Constant Contact
Constant Contact is great for small businesses, event planners, and nonprofits. It has special features for managing events and connecting with communities. Small businesses like its simple email tools and basic automation.
But, it might be pricey for big companies. Extras like SMS or previewing emails cost more. Some users find the platform hard to use, which can make it frustrating.
| Feature | Description |
|---|---|
| Email Templates | Constant Contact offers over 200 email templates, with a mix of quality, indicating that while extensive, many are considered to be of poor quality according to user reviews. |
| Email Personalization | For users interested in advanced personalization features such as dynamic content based on user data, they are only available in the highest-tier plan. |
| Audience Segmentation | The platform provides audience segmentation options based on various criteria like list membership, contact activity, contact details, tags, or eCommerce activity, aiding in creating targeted marketing campaigns. |
| Email Metrics | Constant Contact boasts a dashboard showing essential email marketing metrics such as open rate, click rate, bounces, unsubscribes, and spam reports for individual campaigns. |
| Integrations | The software has an impressive range of integrations, around 5,500, to connect with other applications, enhancing workflow efficiency. |
| Email Deliverability | Email delivery rates are high, with the majority of emails reaching providers like Gmail, Outlook, and Yahoo consistently, indicating strong deliverability performance. |
| Email Automation | Automation options are a significant aspect, providing both email and SMS templates like welcome sequences, abandoned cart reminders, and birthday campaigns, but customization possibilities are somewhat limited. |
| User Interface | Users have expressed issues with the platform’s user interface, noting clunkiness and occasional unresponsiveness, impacting user experience negatively. |
| Email Template Design | Many email templates are considered outdated, pointing to a need for Constant Contact to update and refresh their template designs to align with current trends. |
Constant Contact Pricing and Plans
Constant Contact offers various plans for different business needs. The pricing includes three main tiers: Lite, Standard, and Premium. These cost $12, $35, and $80 per month, respectively. The Lite plan is for freelancers and solopreneurs, offering 1 user, 1GB storage, and limited automation.
The Standard plan is for small teams and costs $35 per month. It has more features like A/B testing and contact segmentation. For bigger digital marketing needs, the Premium plan costs $80 per month. It includes all Lite and Standard features, plus advanced segmentation and SEO recommendations.
Constant Contact offers a 15% discount for paying yearly upfront. Nonprofits get a 20% discount for six months or 30% for 12 months. There are also discounts for multiple accounts, bulk pricing, and a referral program to save more.
When comparing with Mailchimp and HubSpot, Constant Contact starts at a competitive $12 per month. It has unique features for email marketing.
Detailed Pricing Overview
Here’s a detailed look at Constant Contact’s pricing plans:
| Plan | Pricing | Contacts | Features |
|---|---|---|---|
| Lite | $12/month | Unlimited |
|
| Standard | $35/month | Unlimited |
|
| Premium | $80/month | Unlimited |
|
Constant Contact also offers a 15% discount for yearly payments and a 60-day free trial with no credit card needed. SMS marketing can be added for $10 per month for 0-500 messages. Prices increase as the contact list grows.
Overages cost $0.002 per email sent over the monthly limit, and there’s a 30-day money-back guarantee. Constant Contact has a 97% email deliverability rate.
Nonprofits get a 30% discount on plans paid yearly for 12 months.
Constant Contact’s pricing suits a wide range of businesses, from freelancers to large companies. It offers a full suite of email marketing features across its plans, making sure there’s a plan for every need and budget.
Getting Started with Constant Contact
Constant Contact makes it easy to start building your email list and managing your contacts. It offers many ways for email list building and contact management. This helps you grow your audience and keep your subscriber info tidy.
Creating a Subscriber List and Importing Contacts
Adding contacts to your Constant Contact account is easy. You can import email addresses from a CSV or Excel file, email list import from your CRM or e-commerce platform, or add them one by one. The platform also has web forms and lead capture tools to help you grow your list naturally.
Constant Contact’s contact management features let you sort your audience by location, interests, or how engaged they are. This makes sending targeted messages easy and helps you keep an eye on your email list’s health.
| Platform | Free Plan Details | Paid Plan Pricing |
|---|---|---|
| Constant Contact | 14-day free trial on all plans | Lite plan starts at $12/month for 500 contacts, up to $430/month for 50,000 contacts and 500,000 emails |
| Mailchimp | Free plan with 1000 monthly emails for up to 500 contacts | Paid plans start at $13/month for 500 contacts and 5,000 emails, up to $385/month for 50,000 contacts and 500,000 emails |
| Benchmark Email | Free plan with 3,500 monthly emails for up to 500 contacts | Paid plans start at $15/month for 500 contacts and 7,500 emails, up to $279/month for 50,000 contacts and 750,000 emails |
Whether you’re starting fresh or moving an old list, Constant Contact has the tools and support you need. It helps you build and manage a successful email list.
Constant Contact’s Email Campaign Builder
Creating eye-catching email campaigns is now simple with Constant Contact’s drag-and-drop editor. You have over 350 customizable email templates at your disposal. This lets you quickly make emails that match your brand’s style. The editor offers many content blocks, like buttons and polls, to make your emails engaging and interactive.
Drag-and-drop Email Editor and Template Designs
Constant Contact’s email builder has a user-friendly drag-and-drop interface. This makes designing professional emails easy, even if you don’t know how to code. With over 300 mobile-responsive templates, you can easily find the right design for your email, whether it’s for a new product, event details, or a newsletter.
AI Tools for Content Generation
Feeling stuck for ideas? Constant Contact’s AI tools can help. The AI Generator lets you create email subject lines, product descriptions, and social media posts with just a few prompts. This feature is a big help for small businesses and solo entrepreneurs who want to make compelling content quickly.
With Constant Contact’s powerful email campaign builder, you can make emails that grab your audience’s attention and boost engagement. You can customize templates or start from scratch. The platform’s easy tools and AI features make it simple to create standout email campaigns.
Email Automation and Workflows
Constant Contact has some basic email automation like welcome emails and date-based triggers. It also has abandoned cart campaigns for Shopify and WooCommerce stores. But, it’s not as advanced as other marketing automation tools. Users can only use pre-built templates and can’t make their own complex automation workflows.
The Lite plan from Constant Contact gives basic email automation and hundreds of email templates. It also lets you send emails to 10 times more contacts than usual. The Standard plan adds more features like A/B testing and personalized pop-up forms.
Constant Contact has over 300 email templates that work well on mobiles and are easy to find. But, the email editor doesn’t have a stock photo library or support for right-to-left languages. The Standard plan lets you add products from Shopify or WooCommerce, events from Eventbrite, and more.
Constant Contact’s email automation is basic and might not be enough for complex needs. If you want more advanced email automation, you might need to look at other options.
| Feature | Details |
|---|---|
| Automation Templates | Constant Contact offers pre-built automation templates for common use cases like welcome emails, birthdays, and abandoned carts. |
| Customization | Users have limited ability to create custom, multi-step automation workflows beyond the pre-built templates. |
| Integrations | Constant Contact integrates with e-commerce platforms like Shopify and WooCommerce to trigger abandoned cart campaigns. |
| Reporting | Constant Contact provides basic automation performance metrics, but lacks the advanced analytics found in enterprise-level marketing automation tools. |
In summary, Constant Contact’s email automation is basic and might not be enough for complex needs. If you want more advanced email automation, you might need to look at other options.
List Management and Segmentation
Constant Contact is a top email marketing tool, offering powerful list management and segmentation tools. It helps users target their audience well. With over 600,000 customers, it’s a leader in email and digital marketing.
Segmenting Contacts Based on Behavior and Demographics
Constant Contact shines by letting users segment contacts by their actions and details like where they live. You can make your own groups based on how active they are, what they buy, and more. This way, emails can really speak to certain groups in your list.
It also has pre-made groups for the most, somewhat, and least active contacts. This helps send emails to the right people, making sure they get noticed and open them.
But, the advanced tools for making your own groups and rules are for the bigger plans. If you’re on the Lite plan, you might not have as many options as those on the Standard or Premium plans.
Using Constant Contact’s tools can really boost your email marketing. It leads to more people engaging, buying, and success in your campaigns. It also works with over 300 other marketing tools, making it easy to manage your email lists.
Constant Contact Review 2024: Email Marketing Tool
Constant Contact is a top choice for small businesses and entrepreneurs in email marketing. Our 2024 review explores its main features, benefits, and downsides. This will help you decide if it’s the best tool for your email marketing needs.
Constant Contact shines with its customer support. It offers email, automated, and live chat support within 24 hours. Live chat connects you to a person in 2 minutes, and phone support is available worldwide. It also provides marketing services like consulting and email campaign management for small businesses.
Constant Contact has a high deliverability rate of 91%, ensuring your emails get to your audience. It has over 350 email templates, making it easy to create attractive campaigns.
However, the pricing, from $9.99 to $45 per month, might be high for some. Automation features might be less than what some competitors offer, as the market changes.
Constant Contact is a strong contender in email marketing tools. It has great features, excellent support, and reliable delivery. Whether it’s right for your business depends on your needs and budget.
| Feature | Constant Contact |
|---|---|
| Pricing Range | $9.99 to $45 per month |
| Number of Templates | 350+ |
| Automation Capabilities | Yes, but with limited features compared to some competitors |
| Deliverability Rate | 91% |
| Customer Support | Comprehensive, including email, chat, phone, and professional services |
In conclusion, Constant Contact’s 2024 offering is a solid choice for small businesses and entrepreneurs. It may not be the cheapest or most feature-packed option. But, its strong customer support, high deliverability, and template variety make it a reliable choice for a comprehensive email marketing solution.
Reporting and Analytics
Email marketing success relies heavily on data and insights. Constant Contact’s reporting and analytics give users a full view of their campaign performance. This helps them make smart choices and improve their strategies.
The platform has many standard email metrics like open rates, click-through rates, and bounce rates. Users can also see advanced analytics, such as click heat maps and trends over time.
Constant Contact’s reporting helps users understand how engaged their audience is and how well their campaigns work. By using these insights, businesses can make their messages better and target their audience more effectively. This leads to better results from their email marketing.
Some advanced analytics, like social media tracking, are not yet available in Constant Contact. But, the platform still offers valuable data and insights to help users improve their campaigns and get better results.
Constant Contact’s reporting and analytics are a big help. They let users see how their email campaigns are doing and make decisions based on data. With an easy-to-use interface and lots of actionable insights, Constant Contact helps businesses get the most out of their email marketing.
Integrations and Third-Party Connections
Constant Contact is known for its wide range of integrations with third-party tools and platforms. It has over 4,500 integrations, making it easy for users to link their email marketing with e-commerce, CRM systems, and event management solutions. This flexibility is a big plus for small businesses, helping them streamline their work and get a full marketing solution.
E-commerce, CRM, and Event Management Integrations
Constant Contact works with many business needs. It connects with big e-commerce sites like Shopify, WooCommerce, eBay, and Etsy, letting users link their online shops with their email campaigns. It also works with top CRM systems such as HubSpot and Salesforce, giving a full view of customer data and targeted marketing. For event management, it teams up with platforms like Eventbrite, making it easier to promote and manage events through email.
Constant Contact’s many integrations show its flexibility and aim to offer a full marketing solution. Users can easily connect their different business tools, making their workflows smoother and improving their marketing across various channels.
| Integration Type | Examples |
|---|---|
| E-commerce | Shopify, WooCommerce, eBay, Etsy |
| CRM | HubSpot, Salesforce |
| Event Management | Eventbrite |
Constant Contact’s wide range of integrations makes it a strong tool for businesses of all sizes. It lets them use their current software and build a more complete marketing strategy.
Deliverability and Spam Prevention
Keeping your emails delivered is key to a good email marketing plan. Constant Contact is a top choice for this, with high delivery rates. In January 2024, they hit a 91.7% delivery rate. Most emails went to the main inbox, a few to spam, and some were lost.
Constant Contact fights spam with strict rules and checks. They use SPF and DKIM to prove their emails are real. Their AI spots and stops spammy content. This keeps their emails safe and reliable.
Deliverability Benchmarks
Constant Contact has always been good at getting emails to their recipients, scoring 92% in 2023. Mailchimp’s rates varied, dropping to seventh place in the latest rankings. Over five tests, Constant Contact averaged 90.97% deliverability, Mailchimp 89.74%.
Constant Contact shines with providers like Yahoo and Gmail, hitting 100% delivery in 2023 and 2024. Their Gmail delivery jumped from 58% to 100% in a year.
Constant Contact is a leader in email delivery, but keeping spam low is also key. Experts say aim for a spam rate under 1%, ideally 0.1%, to stay on top.
With top-notch security and AI, Constant Contact is a go-to for email marketing. They ensure your emails get through and keep spam at bay.
Pros and Cons of Using Constant Contact
Constant Contact is a top choice for small businesses and entrepreneurs in email marketing. It has both good and bad points. Knowing the pros and cons helps you decide if it’s right for you.
Pros of Constant Contact
- It’s easy to use, even for those new to email marketing.
- There’s a huge selection of email templates to make your campaigns look great.
- Managing your contacts and sending targeted emails is easy with its tools.
- It’s great at getting your emails to your subscribers’ inboxes.
- For small businesses, it’s affordable, starting at $12 a month for up to 500 contacts.
Cons of Constant Contact
- It doesn’t have as many automation options as some other tools, which might be a problem for complex workflows.
- Some users find it slow and sometimes it has bugs, especially with complex tasks.
- While there are many templates, some are old and might not look good.
- As your list grows, Constant Contact can get more expensive.
Choosing Constant Contact for your small business email marketing depends on what you need. It has a lot to offer but might not work for very complex or large email campaigns.
Looking at the constant contact pros and cons, you can see if it’s the best email marketing tool for your small business email marketing goals.
Conclusion
Constant Contact is a strong email marketing tool, especially for small businesses and event planners. It’s easy to use and has reliable delivery. It also has special features.
Started in 1995, it helps millions of customers worldwide with flexible pricing for all business sizes. Many businesses have found success with it. They praise its easy interface, lots of features, and great customer support.
But, the email marketing world keeps changing. Constant Contact might not be the best choice if you need lots of automation or if you’re watching your budget. It has fewer automation options than some other tools, like ActiveCampaign. Also, its pricing can go up as your list of subscribers grows, which might be hard for small businesses.
Businesses should think about what they need from email marketing and try Constant Contact’s 60-day free trial. Users say it’s easy to use, has customizable templates, and has great customer support. But, they also say it could do better with automation and reporting.
Constant Contact is proud of its customer support and staying ahead in email marketing innovation.
FAQ
What are the key email marketing features offered by Constant Contact?
Who is Constant Contact best suited for?
What are the different Constant Contact pricing plans?
How easy is it to get started with Constant Contact?
What are the email campaign builder features offered by Constant Contact?
What are the AI-powered tools offered by Constant Contact?
What are the email automation capabilities of Constant Contact?
How does Constant Contact handle list management and segmentation?
What reporting and analytics features does Constant Contact offer?
What are the key integrations and third-party connections available with Constant Contact?
How does Constant Contact ensure email deliverability?
Source Links
- Constant Contact Review 2024: Features, Pros & Cons – https://www.forbes.com/advisor/business/software/constant-contact-review/
- Constant Contact Review 2024: Pros, Cons, Ratings – https://moosend.com/blog/constant-contact-review/
- Constant Contact Review (2024): Some Pros, Many Cons! – https://www.emailtooltester.com/en/reviews/constant-contact/
- Constant Contact Pricing (2024 Guide) – https://www.forbes.com/advisor/business/software/constant-contact-pricing/
- Constant Contact Pricing: Is It Still Worth It? [2024] – https://moosend.com/blog/constant-contact-pricing/
- Constant Contact – https://www.marketwatch.com/guides/business/constant-contact-review/
- Constant Contact vs Mailchimp [2024 Guide] – https://www.benchmarkemail.com/constant-contact-vs-mailchimp/
- Constant Contact Review 2024 – 8 Things You Should Know – https://websitebuilderly.com/constant-contact-review-2024/
- Constant Contact Review 2024: Is It Only Good for Beginners? – https://www.websiteplanet.com/email-marketing-services/constantcontact/
- Constant Contact Review 2024: Pros, Cons, Features, Pricing – https://www.engagebay.com/blog/constant-contact-review/
- Constant Contact Email Marketing Review 2023: Pros, Cons, and Pricing | Sonary – https://sonary.com/b/constant-contact/constant-contact email-marketing/
- Constant Contact Review – Still Worth It in 2024? – https://www.dreamgrow.com/constant-contact-review/
- Constant Contact Deliverability in 2024: Pros, Cons, and Features – EmailTooltester.com – https://www.emailtooltester.com/en/blog/constantcontact-deliverability/
- How to Reduce Your Constant Contact Spam Rate in 2024 – https://www.mailmodo.com/guides/constant-contact-spam/
- Constant Contact Review: Honest Pros and Cons in 2024 – https://themeisle.com/blog/constant-contact-review/
- Constant Contact Reviews in 2024 – https://www.linkedin.com/pulse/constant-contact-reviews-2024-lazu-hasan-oebke
- Constant Contact vs ActiveCampaign 2024: One Clear Winner – https://www.websiteplanet.com/blog/constant-contact-vs-activecampaign-review/
- Constant Contact Reviews — Pros & Cons in 2024 – https://medium.com/@namanpilay99/constant-contact-reviews-pros-cons-in-2024-c88f4f588527
